Backlinks are an important part of building your SaaS website’s domain authority and search ranking. One of my favorite ways to get those backlinks is to write guest posts on reputable and relevant websites. What sites should you pursue getting…
Visibility is everything for SaaS. Getting your service noticed and building your audience requires a multifaceted strategy. You’ve probably already started working on your outreach strategies with social media, email, and content marketing. However, your blog may be your most…
Your customers are out there searching for the answers to their problems right now. There are over 8.5 billion Google search queries per day. Your competitors leverage their website landing pages to answer these questions and attract new customers to…
Congratulations! You just launched your startup! You have a great SaaS product out there on the web with your fancy new website and you’re ready to take on new customers. However, there’s just one problem: your target audience doesn’t know…
One of the most useful content tools that SaaS brands can use to help their customers is an FAQ. Your audience’s most frequently asked questions are questions that are important to them or relate to concepts they are commonly confused…
It’s quite telling when nearly every writing gig I apply for insists that I not use AI writing tools. There are three kinds of marketers: those who fear AI, those who are obsessed with it, and those who use it…
In 2021, I needed a website set up fast. I didn’t have the technical experience that I have now, but I did have SEO and content experience. Wix was my hero then, and it has been the hero of over…